Water Wipes Pure Love Campaign 💙💦


Today myself and Josh attended an event for Water Wipes in the Lighthouse Cinema.

They were launching thier #purelove campaign with new mum Pippa O’Connor, which you can ready about below with a very touching short film. 

I’d never actually been in the lighthouse cinema and it’s a lovely spot. I did however know about Water Wipes as I used them exclusively on Josh when he was small. I must admit I’ve veered to other brands but I do know their merits and what an excellent product they are so will be certainly using them again on the next arrival versus other newborn sensitive brands. I also got a packet of thier make up removal wipes in the goodie bag and on first use, I am very impressed. I like that they are an Irish brand too. You can read about this great product below too.


 WaterWipes has been developed by Irish Breeze, a manufacturer of high quality skin and baby care products. CEO of Irish Breeze, Edward McCloskey first started work on WaterWipes when his newborn daughter developed severe nappy rash. He explained: “When our first daughter was born she suffered with sensitive skin and developed extremely bad nappy rash. I wanted to find out why, so I took a look at the ingredients in the baby wipes we were using. I was quite shocked to see just how many chemicals were in these wipes, and questioned should we be putting them on new-born, delicate skin? Many years later, and after a lot of hard work, testing and scientific research WaterWipes were born.

Containing only two ingredients, 99.9% purified water and 0.1% grapefruit seed extract. WaterWipes are made in Drogheda, Co. Louth and exported all over the world. 


– Expert Dr Susan Ludington proves the power of ‘skin to skin contact’ – 

– Film aims to boost mums’ confidence after childbirth –  

 The first few weeks of a baby’s life can be daunting for new parents. New research* shows that the percentage of new mums who feel confident about looking after their baby drops by nearly 10% in the first few days of bringing their baby home. 

 A new film by WaterWipes, commissioned for its #PureLove campaign, aims to boost this confidence by proving to new mums just how amazing their bodies are. The film captures an experiment by world-renowned ‘skin to skin’ expert Dr Susan Ludington that shows the science behind skin to skin and the natural power a mum has to care for her baby. 

Pure Love Short Film
New Mum’s Confidence – The Statistics 

 Before the birth of their baby, almost the same percentage of expectant mums and dads feel prepared for and confident about the birth of their baby – 58 per cent of men vs 57 per cent of women.

 For both new mums and dads, the top three reasons for this dip in confidence are equitable – 1. Tiredness (64 per cent) 2. Unsettled baby (41 per cent) 3. Trying to get baby into a routine (25 per cent) 

Read more about Water Wipes here and see further footage of this lovely film. www.waterwipes.com/purelove



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